Originally Posted by GoEDI
A higher price indicates higher bookings
Not strictly true. Airlines pre-empt what they expect to be higher bookings. On the day World Cup fixtures were announced BA and EZY flight prices went up, a similar situation ( high publicised) occurred when a Scottish Football team was to play in Spain- the low cost airlines were attacked for putting their prices up on those specific days. Although commonly the case, higher prices do not necessarily mean definite higher bookings and cannot be accurately used to judge load figures.