Maybe it's just me
but...
SN Brussels have had two things to announce in the last few days: an expansion of their African long-haul network, and a new long-haul business class seat.
One could perhaps imagine some possible visual images for advertising these two innovations: a passenger relaxing in a business class seat in the middle of the colourful market in Bamako, for example, or a Photoshopped lion sitting comfortably in a business class seat in the middle of the Kenyan savannah.
However the advertising agency obviously had another idea:
here (Flash player required).
Now the connotations of this picture are all wrong to me. The subtext seems to be "the plane disintegrated in mid-air, this seat fell to earth, the lions have polished off the poor passenger and are now tucking into his seat."
Or am I missing some subtlety here?
