Originally Posted by Doors to Automatic
It could have been so simple.
bmi regional-tradtional service concept from regional airports to major and secondary europenan cities. (I think it does this to a large extent)
bmi baby - low cost services from regional airports to leisure destinations around europe.(again pretty much as advertised-but doent really have a purpose since mainline offered tiny fares)
bmi mainline-this is where it gets confusing.....apparently a high sevice standard from LHR to major European cities...but its bloddy confusing.
perhaps it would be simpler if they did the folowing....
* first few row or two could offer a business class, surely most of bmis routes from LHR could cope with this?
* next dozen rows offer a 'tradtional' economy service, just like it used to be...again pretty likely to sell from LHR
* remaining rows sold at Tiny fares to people who are mad enough to look for low fares from LHR...
now its nice and simple....you know what it is your paying for, and exactly what it is your likely to recieve.
longhaul is a real mess, Id put the A330s back up to Manchester on established routes...after all BMI does stand for British Midland, even if its not on the side of the planes anymore. Who will think of long haul BMI from LHR?
Eventually it would make sense to dump Baby, it just dosent fit, and shack up with Virgin, they would fit well together.