I agree with thomsonfly about BMI baby learning a thing or two from BA. Maybe BMI need to learn a thing or two as well. The problem I have with BA connect, is that generally (and I fly in EU a lot) I can't see much of a difference in price, over previous BA prices. I will pay more for a quality product, but I won't pay more for nothing extra.
I still believe they should focus on quality, and stop trying to be something they are not. Effectively they are 'diluting' their product, and hoping that most of their flyers won't notice too much. BMI thought they could do that as well.
On the upside, BA connect has not yet plumbed the depths of BMI - an outfit that lost the plot some time ago (and this from someone who used to prefer flying BMI over BA).