PPRuNe Forums - View Single Post - BA launch Gatwick no-frills price war
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Old 3rd Feb 2002, 15:49
  #13 (permalink)  
mainfrog2
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The only way this would work is if the whole of the Gatwick fleet became lo-cost. It's all academic of course cos it probably isn't going to happen but then this place is all about rumours. When BA was offering £70 round trip tickets at the end of last year there was a significant increase in pax loads. I don't suppose for one second they made much profit if any but if they cut their backroom costs it may be feasible. I think if BA could come up with a very simple pricing structure that was easy to understand by everyone I think they could be onto a winner.