To go back to the opening comment of Sandman, and what I believe he was alluding to; the rather inaccurate comparison some airlines make between themselves and SWA.
I once went to a LoCo recruitment open day, about 2000 when the airline had +/- 20 a/c. It was filled with pilots of numerous nationalities and a vast spectrum of experience, i.e. many knew a thing or two about the business and had been around.
The chirpy lass who was the m.c. for the day started her brainwashed speech. Everything was SWA except the colour. Piffle, yet they still troll out the same; and they are not the only one. Imitation would be a form of flattery, but not the way it has been done. Cherry picking some of the business model is not the way it should be. Sadly, the aspect of the business model where the company saves costs by retaining crews, rather than retraining new crews, seems to have been lost on the bean counters. However, they will take their overstuffed bonus packets and do a runner, after a few years, to pastures new, leaving the career minded employees to mop up the poo they've left behind.