Power jet1. If you do the maths an issue of 24m shares to raise £33.6m would have to be £1.40 each bit more if you want to take commission into account.
Cyrano
I'm sure you're correct in assuming that no one is offering an advance purchase seat of £99 to NYC. If they did would this have much allure to an executive seasoned traveller?
Why EGGW with it's awful reputation as a bucket and spade holiday launch point short runway and naf winter weather. There is no rail connection to the airport (don't tell me that parkway is the airport) and the M1 to J11 is always jammed.
Now as for the unhelpful connections times and routes from airports to LON ; who would go to LON from LGW via the Dartford bridge? 1:20 from Canary Wharf to STN' you're 'aving a larf as they would say at the Queen Vic'.
For the doyens of Silverjet read this:
1) you've made a big mistake by going public before you have anything in the Bank. Look at all the airlines that have done this and failed - Now Alpha Hop Fly Blu/Who to name a few.
2) you've chosen the wrong airport, you might have better luck with Alconbury
3) Low cost and long haul and even worse low cost long haul and low density ? See an analyst.