atpl for sure
I think you should go for the ATPL(H) theory. It's roughly the same price. You'll take a few more classes, but after that you have 3 years to take your IR rating. Let's face it, that's where the money is.
A PPL(A) with IR(A) is a cheaper way to obtain a IR rating, how much it's worth in the heli world is diffrent in diffrent parts of the world I think. That's what I'm gonna do.
best regards
RotorS