I find this constant "BA are the most profitable airline in the world therefore they can afford to pay" angle quite interesting.
Certainly someone who made a long-term investment decision based on a possibly isolated "purple patch" that cannot yet be proven as part of a trend combined with a possible $100 oil price and interuption of Iranian supply (as a result of conflict no less!) has no business being in charge of an airline.
Fortunately, WW is not a moron, unlike the people making this suggestion!