*Meawwwwwww hisss hiss*
I'm so tempted to put a link to this in Eng & Tech, just to watch the gates of Mordor open.
But for the sake of the harmony of mods (and my membership of PPruNe!) I won't.
On a more serious note, I beleive if someone wants to be referred as whatever, let him. Just as long as he realises that in this day and age nothing stands in a title, but the job that he/she has been given.
Very wise decision 
We hate our jobs being done for us!! PPP