Some will remember a wondrous piece of cinematic magic called "Who Dares Wins", starring Lewis Collins.
The producers were wangled into showing it in the drill hall at 21's HQ in the old Duke of Yorks on the Kings Road, and Collins came to the showing. Imagine his disappointment when no-one thronged round him for autographs, and then laughed at the high cheese content lines he uttered in his vain attempt to look the part in the movie.
The sight of him afterwards, drink in hand, with no-one talking to him while the rest of the party was in full swing, was quite something.