I did always wonder why Luton & Manchester in 2003, when the Thomsonfly idea was first dreamed up, were not right at the top of the list for having scheduled flights considering that these are major bases, but also that LTN is the home of the actual airline. Similarly EMA has our training centre, and the airline could have got in there whilst bmibaby was still in its infancy & before Ryanair got in there as well. There were rumours a few months ago of the 737s moving to other airports, but TOM has a nice toehold at CVT with a mix of fairly interesting routes despite being in something of a rut. They need to decide whether CVT is a nice little money earner the way it is, or if there is more potential elsewhere, so CVT can move on & so can TOM.
Coventry's biggest problem outside of the existing terminal, are the public transport links. There is one shuttle bus an hour, which do not run all the way through the operating hours of the airport. Add to this the debacle over parking, and generally surface links seem to be really holding the airport back.