Eos have a seat sale promotion - begining of the end of a poorly run airline
Maxjet has a seat sale - Great airline, going to put BA out of business
I think the fact of the matter is that some people (DTA) do no want an ambitious, well run airline to succeed.
Bums on seats is all that matters to eos, once people have experienced it with perhaps a discounted fare, then they will be back time and time again. As if some people who were really in the know would tell you, people are going back to eos and use them wherever possible.
As seen on the eos website, even Fergie thinks this is the way forward!