And this is the same Boeing Aircraft Corp that took every opportunity to mention that aviation didn't need ever larger passenger transport aircraft!
Didn't Airbus say something similar about point to point aircraft e.g. 787 and that the future is hub to hub and that will be the A380 using A320's to take you onwards from the hub.
And then the A350 came along........
All businesses are the same, and it's a bankrupt business that can't review and change their plans if it looks like the market has changed.