The image was neither appropriate, satirical, funny nor did it make any effective point.
Religious images aren't immune from appropriate satirical comment but how did this particular image assist Schmitt to make his/her point? That crap wouldn't even make it past the editor's secretary if it was submitted to a paper.
To display the crucified Christ with QANTAS, JETSTAR and AIPA emblazoned upon his body just isn't funny and would be deeply offensive to a lot of people.
I'm not a Christian and I'm probably one of the most un-PC blokes I know. I'm obviously not the only one that thought the image was a disgrace and I would think if more people had seen it they would probably agree.
In short, inappropriate, childish, not funny and ineffective.