Heres and idea! Why dont they get together with BAConnect and create a low fares outfit serving the whole of the UK - SAABs and Embraers (Possibly the RJ) which would serve all areas of the country.
... and call it... wait... British Regional...
If the article does indeed originate from Yogie, then SG has something up his sleeve...
As for them having a monopoly, yes they do, most routes would not survive with competition, but
some competition is needed, then Yogie would suffer...