The cost base didn't make the difference...
Stand on any international tarmac in europe and imagine the lack of penetration J* will have? If AO could not achieve the revenues J* won't either. As a matter of fact my sources in at Bulls*it castle tell me there is plenty of garbage being sprouted by the wizz kids on J* Int...Ironically enough much of it is not legal.....
I do not see the cost base as significant, the only brand having penetration is Qf. But then again it doesn't worry management they keep pouring money into J*Asia-even Gregg acknowledged it isn't going to break even till 2010..Talk about a sustainable future....
In the management hand book of mediocrity...If you don't know what to do-just do something! J* Int is that something...
I agree it will ultimately fold back into mainline...It after all can't survive with borrowing significant resources from mainline....
