mutt,
It's all relative. Becoming a publicly listed company does entail a certain level of transparency. You never know, privatisation did wonders for STC, it could have a similar effect at Saudia.
BTW you're slightly out of date with the expansion plans. The NACO proposal has been dropped in favour of a new midfield terminal located between 34R and 34C (you know, north of the GA apron) that will totally replace the current terminals.
Boogie-nicey,
You've obviously never been to Jeddah. It's not shiny gleaming and flashy like Dubai (where those mega skyscrapers are being built). It's sadly a bit rundown. Which is a shame, because the city has much greater potential, if it wasn't for the people from Gasseem running the country to the ground.
newscaster,
I don't mean the new logo and scheme, which is sadly wasted by the incompetent
PR department.