No one can deny that the Iceleandic economy is very overheated at the moment. But, bailing out of a successful company would not be the answer, unless they we're cash strapped. However, my contact at FI tell's me that they're not coming under any increased pressure to reduce costs further at the moment, so I'd say they did this for commercial not economic purposes.
In my experience When you asked to photocopy on both sides of the page thats the first sign of limited Cash left or a sale. Neither which it seems apply to the above