From a passenger perspective, I was in cattle class on a KLM 747 combi which got hit about 10 minutes before landing at AMS. There was an intense purple light in the cabin, a slight bang, the lights flickered and it was over (for us) although for some reason which I cannot explain, I got the feeling of being near a lot of energy. The Captain announced that there had been a lightning strike and not to worry
(I love the video above btw)