Reducing the hold luggage means you need less baggage handlers....lower wage bill, charge for it...more money....yippee! Thats the accountants version.
Real version.
Minimum crew on board aircraft....(minimum crew is defined as being able to evacuate all the passengers in 90 seconds or less using only 50% of the doors, NOT the minimum amount of crew able to find space for stupid amounts of pax hand luggage in a short amount of time). So with minimum crew and more hand luggage it will take longer to board, then longer to get the bags that needed to be in the hold in the first place, down there. Oh and there are no baggage handlers as they are all on the dole....reality..delayed flight (punctuality stats gone t*ts up), angry pax (who can blame them) and stressed out crew. But the accountants dont see or feel it so its a good idea lets go for it.
6