From an outsider looking in...I can see the need for a rebranding, you needed a new broom if you are going to compete and take over the whole of Europe....Bwahahahah. However, what is the NATS logo?...you now have so many different colour combinations. There is not one item apart from the new typeface that is recognisable as NATS. Look at the Eurocontrol logo and you know what it is (even if that is cr@p as well). Right idea but poor execution with some consultant getting a bit carried away.
Last edited by Widger; 1st Apr 2006 at 22:12.