Originally Posted by Sanjo
ok bmibabyfc
.....the loads this winter have not been close to 70%... Now it will have to be tiny fares to try and fill those flights up!!! I don't mean to sound harsh, but is this enough to justify the low LF claim?
Sanjo
Load factor is not a useful measure of anything, other than how often the seat covers need to be changed! Yield is what matters. Take, for example, Jet Blue Vs Delta on certain routes. With the prices delta charge, their load factor is somewhere in the region of 120%!!! Madness. Market share is not important anymore, all airlines need to operate their routes with an economice justification...if they dont make money...dump em. If routes can not stand up on their own, precious resources are being wasted. Not only are they making a loss for the sake of prestige, but the company is being denied the profit from them as well!