splashing out almost the same amount on a re-branding makes absolutely no sense whatsoever
Ah but there's the rub.......
Corporate branding and associated costs bear no perceived relevance to operational requirements....(to those that hold the purse-strings)
A sad result of the crap that is 'Free Market Economy' and too many creative/managerial types in positions of influence within what is a 'coal-face' reliant industry.
More managers, less 'doers'; more money wasted on 'product-placement', less money spent on 'requirements'.
For shame....
