What largely seems to have gone unnoticed is the fact that British Airways have actually followed a number of moves that bmi have rolled out since the new business model was unveiled last summer. BA, like BD, will now get passengers travelling on domestic flights to check-in online or via a self-service kiosk. They've also cut business class & free food on regional flights, as well as showcasing a more transparent fare structure. Whilst there are similarities, BA has done this in a much easier to understand way, with a certain degree of professionalism, which has been lacking from the bmi stategy. I do not agree with a number of bmi's management decisions, such as the issue over longhaul & some of the shorthaul serivces, but bmi is not alone in the bizarre decision makings.