Break-even is about it these days.
Is it?
Our ESP shares are purchased once a month based on the average closing share price of each day that month. For the past year (according to our trailing 52-week high/low) I've been purchasing shares as high as $16.68 and as low as $9.35. I'm guessing that the average share purchase for this month will be somewhere in the vacinity of $10.60'ish and for me to "break-even" the share price would have to be $5.30 this time next year.
Maybe you're just poor at managing your money, but for the smart investors within the company most people diversify once their shares have vested for a year. I know I do.