bmi lost the plot for the following reasons
It's become a marketing-driven, reactive organisation that doesn't understand its own product, knows even less about what its customers want (or need) and hasn't a clue about where it's going.
And they really think that they're soooo sh1t hot that they won't listen to anyone with a modicum of common sense.
And how can they? - they discarded their knowledge/experience base post 9/11 and then again and again in recent years, they've confused and alienated their customer base and they treat their staff like trash.
Oh, and did I mention that their management is arrogant, to boot?
But we all know that, don't we.....
Last edited by RevMan2; 23rd March 2006 at 13:42.