Shining Example, apparently...
Join Date: Jul 2001
Location: Lone Star State
Age: 50
Posts: 288
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Lot of negativity here, but this can work well if it's properly organised. I regularly fly within the US where many carriers reduced check-in staff but increased the number of checkin counters.
This reduces queueing significantly and if you've checked in online (giving a better chance of getting the seat you want) then you're through in minutes. It's even reasonably quick if you're lumbered with a paper ticket.
Let's face it, everyone trying to shave costs these days, and this way also provides better service. I just hope BA will do it right - and their pax will give it a chance.