The main reason is that, enhanced or otherwise, the 777-300ER does the job for less fuel.
The reason stated in the Flight article is widely rumoured to be a face saving front for order cancellation.
But expect to see an order for around 50 A350s as EKs payoff to Airbus. A350s that have flight deck commonality with the A380, commonality that the A330s/A340s don't have.
Last edited by montencee; 22nd March 2006 at 16:29.