PAX - fair point and as I have not had a need to contact customer service at a low cost, I can't comment on their approach. However, at least one of those carriers has a near-legendary approach, so I can well imagine the harrowing experiences some must have had.
As a very regular traveller on BA, I am not one of those who knocks the airline at any opportunity. Perhaps not the best airline in the world, but BA does give most competitors a serious run for their money.
IMHO, the crews up front and in the cabin do an excellent job, with few exceptions.
My poor experience of the customer service team at Waterside does go beyond the web and is not for this thread. Suffice to say that many weeks on (and in one in one instance despite a supportive report from a CSD) I still await at least two standard computer-driven letters of response!