Speed check: [q]there are some people who like to travel in a nice seat,eat nice food and get to the airport near the city[/q]
Given that this thread is about Go and Baby BMI - the seat pitch will be the same in the same type aircraft with similar standards of food for sale on board whilst flying exactly the same routes.
What you appear to be referring to is that some people like to pay £600 to fly to Nice on a full frills airline. I contend that nearly everyone prefers to fly to Nice for a sixth of that cost. Which is the quite staggering differential you will find if you look at historic BMI and Go/easyJet fares.
Sir Michael Bishop is scared stiff about a proper Low Cost airline moving into his HQ and putting his company out of business. BMI's long haul is lossing money, Regional is marginally profitable and the only routes making money are UK domestics and the summer Foker routes. Go would clearly anhilate the domestic EMA routes offering - as they do already from EDI GLA BRS - £35 rtn fares.
Their summer load factors to the Med speak for themselves and you frequently cannot get on their flights in mid summer with less than a fortnight to go. Same goes for easy and Ryan...
Sir Michael is engaging in spoiling tactics. Which is regretable. <img src="frown.gif" border="0"> All the more so when one considers his chances with an airline no one has heard of compared to one that is currently plastered all over the Midlands...
The big boys are running scared. easyJet will kill BA Euro Gatwick stone dead within 2 years. I bet Go do the same to BMI's EMA operation. Fortress Heathrow will surely follow, but, perhaps not in my lifetime.
VREF.