BMI has really lost the plot with all their different business models, operation types and service levels across the network. I doubt if many of the employees have a full appreciation of what is available to where let alone the travelling public!
There doesn't seem to be any sort of cohesive strategy and no-one seems to be able to make a definative decision about anything which is why every few months there is some sort of half-baked product re-hash (witness the removal of business class on some routes but keeping it on four!!!!) and the airline doesn't seem to know whether it is scheduled or charter, full service or low-cost, long-haul or short-haul or regional!!!
And the strapline "Heathrow's most punctual british airline (in Q2 2005)" is top class!!!! That must have taken real genius to think up!!
It's going to take a miracle to save them at this stage. They seem to have well and truly missed the boat.