I used to work for VisitBritain overseas. Certain European markets have quite a high awareness of the UK regions. Germany is a very mature market in terms of inbound tourists to the UK. I would say within England, Yorkshire would be fairly high up the 'known areas' list along with the Lake District, Cotswolds and Devon & Cornwall (which in Germany is more known in terms of a tourist destination than Wales). In terms of overseas initiatives Yorkshire Tourist Board work with NW England, Cumbria and Northumbria in a markleting group called "England's North Country". The Proximity of the city of York to LBA would act as a key trigger for German (and Dutch) visitors along with the Dales and the Moors. I hope the tourist bodies and airport will work together and focus on these attractions to make the route work.