bmibabyfc
You have only reinforced the point of many of the posters above about why we are leaving bmi.
We shouldn't have to read multiple pages and click on extra buttons or get our secretaries to explain it all to work out what option of fare/loyalty card gets what level of service. With bmi this is the case.
With other airlines i.e.BA, you know what you get when you book, be it economy, business (club) or first.
No guessing, no working it out, just knowing.
One of the most basic management techniques is KISS
Keep It Simple Stupid
bmi have tried to be too clever and have sadly turned an excellent product into a shambles.
To quote another management mantra...
"It can take years to build a reputation, but only seconds to destroy it."
Why would I return to bmi as a "loyal customer" when my new preferred airline doesn't do anything wrong. bmi would now have to offer something special to entice many ex-passengers back from airlines that are "doing it right". And if you do change, what is the guarantee that everything will stay "new and improved". The management team have already proved once that they can take a succesful business model and chop it up.
Regards,
Shuttlebus
Last edited by Evileyes; 10th Mar 2006 at 21:53.