The Impulse/Virgin competition is interesting. If I were backing one, it would be tough. However, Virgin are competing with QF and AN on 5 non-stop routes. Impulse on 3.
Virgin have I think 6 or 7 planes. Impulse 8.
Early in it seems Virgin is doing a slower Compass in expansion too quickly.
Also, they have 1 investor and 165 seaters.
Impulse I think has about 8 investors and 115 seaters.
On the SYDBNE market everyone is hurting and I think the ones that have the bigger narrow-body planes are hurting most as they may get 100 passengers in a 165 seater.
If Impulse got 100 passengers, it would be abou 85% load factor.
Also the business plan of Impulse is very geared towards the business traveller.
Virgin is relying on holiday makers.
Tough times for all but even a reporter and advisor in the aviation market recently predicted Virgin will go.
Who knows. Maybe it will be Ansett.
ALl you need to do is look at Canada and see that Canadian is now no longer.
Maybe Ansett will be slimmed up dramatically?