What can be done, LGW, is Strategy.
BMi is long haul and short haul.
It's Lo-Co and Premium
It's Heathrow Trunk and Provincial Feeder
It's Embraer and Boeing and Airbus
It's Baby and it's grown up.
The airline's been going for 40 years, so someone's doing something right.
But from my business perspective, you can only survive by deciding on your stratgy and sticking to it.
And at present I can't see a clear strategy (sorry).