Earth calling Peter Skellan, Earth calling Peter Skellan!!!
What planet are you from, please tell as I would like to give it a miss on my cosmic travels.
How you can possibly compare bmi with BA is a complete mystery to myself, and I would imagine to most of my fellow earthlings.
"e.g. Tomorrow BA announce its going to start a new low cost division called Baby BA at Gatwick and they have 8 737's in the paintshop as we speak. They announce that Baby BA is going to fly 90% of the same routes that easyJet have announced they will start flying in 2 months time."
As Guv pointed out BA did and it is called GO.
"Every man Jack here would be up in arms accusing BA of trying to drive easyJet out of Gatwick. People would start banging on about putting Laker and Danair out of business and point knowing fingers at the Virgin dirty tricks fiasco."
bmi to my knowledge has never abused its market position, a position that has been built up over many years without any state hand outs or been gifted a dominent position at one of the largest airports in Europe.
"Go certainly has a much much stronger brand than Baby BMI or whatever they will be called. I'm sure Sir Bishop has deep pockets. He will need them."
GO had no branding approx. three years ago and baby bmi has not even got airbourne yet, so I think you're stating the obvious for the present.
It would appear the basis for your posting would be a belief that long founded companys should roll over and die when a new kid on the block turns up. Strange.
If you have a Earth bank account please post your account number and sort code as I would like to make a donation to your rocket fuel account, just to get you on your way again!