Aaahhh the profit share scam, designed by senior managers for the benefit of .... Senior Managers.
As long as VP get 2x profit share and SVP's get 4-5X than there will never be any pressure for pay rises.
Apart from that if you give everyone a pay rise, the next year you will find it just a little more difficult to announce a record profit share, simple really.
Lets face it if you can't be smug about winning awards any longer, yo can at least feel extra smug about announcing record profits.