Good point Rammel
So Animalclub... If the economics have improved then Continental, American, Northwest, Air Canada (through its CP/Canadian Airlines history) and Air NZ will imminently return to the Aust/trans-Pac route to get back on the gravy-train won't they? Maybe even others with the automatic rights. And what about Virgin and J*? Of course, if this is really about cherry picking for Singair, then the 'lack of competition' argument will be continuously brought to the fore while the bilaterally entitled airlines make purely financial decisions. It would appear that they're not exactly rushing to get onto the transpac goldmine train.
I've seen enough marketing 'SPIN' from my own company to know what spin is! There's nothing personal in spin; eveyone has an angle... ALWAYS. It's all about perception generation &/or management, and Singair's is very transparent I think.