Completely agree with SLF3. If only it would happen.
Competition at EMA will be very good for punters in the area. Go probably thought they could just turn up and charge expensive 'budget' tickets, but now they have a competitor. Excellent.
Thinking as a punter, if I can get a really good service for only 2-3 pounds more than certain budget carriers then I will go for it. Accordingly, Go will have to raise their standards to compete effectively at EMA.
Unlike other posters, I do not think this is an impulsive move from BMI, they have been in the airline game for a long long time, and have seen freddie laker, easy and GO. What they have deployed is true business skills, in continually misleading the competition.
On a purely business level, their staff are of a very high level of competence having successfully run a large European airline for many years, and the squeals of 'unfair' and other nonsense from easy and Go, further confirm this. The budget airlines suddenly sound a bit unsure of themsleves.
For months the likes of Go and Easy have been screaming that they have real business sense and can successfully run airlines while the likes of BMI cannot. Now they will have REAL competition from professionals.
Good for aviation, jobs and competition. This will be the real shake up in UK/European aviation.