SLF3 I think that is a very good point you make. The full service airlines need to look at improving the environment we put passengers in especially the european business routes. Maybe BA BMI etc could consider having less seats in their aircraft. Provide a far higher quality service in business in Europe.
Pax point of view.
More space for luggage, quicker boarding and checkin less pax to board, faster turnarounds,
more space per pax, more personal service, increased flexibility, direct connections to longhaul flights. Little or no difference between the short and longhaul service.
BA could drastically cut it's shorthaul fleet, improve the cabins, laptop powerpoints etc. making the a/c predominantly business and link the major European business centres to their longhaul fleet.
But pay for it. Most people like quality products and if the quality is their they will pay for it.
But full fair services need to provide a big difference to low cost which I don't think their doing at the moment.