Most companies do a sanity check along the lines of "what will the new name be abbreviated to ?". This may be why there is no BOLsover & LOXley Building Society. The marketing fluffies must be having too much nutmeg on their lattes.
And on a similar note, next time you bump into someone who speaks Spanish as a first langauge, be sure to ask them why the Mitsubishi Pajero had to be called the Mitsubishi Shogun in Hispanic countries...
*j*