It has happend to me - as in I landed "wrong way" once...
Situation: Juist (Germany), Runway 08-26, winds were light and variable.
I call the field for joining, get "runway mumble mumble mumble eight", read back "will join downwind 08", then join downwind & call "downwind 08", "base 08", "final 08 for landing", each time with no reply, but hey, it's AFIS only, and the bloke probably went to the loo (happens all the time, right?)
Rolling out and leaving the runway at mid-point, another aircraft lines up runway 26 and takes off.
Turns out, I had the wrong frequency (or did the fields share the frequency at the time? Don't remember exactly) and initially talked to a nearby airfield with runway 10-28, with 28 active (Norderney?), and misheard their reply... no idea why they did not set me straight on my circuit calls, but maybe I was out of range & they never heard me.
Lesson leant: When getting an unclear reply, ALWAYS ask "say again", even if you think you understood it, you are really only assuming.
What happened? AFISO & other pilot got a few rounds out of this one...
C.