whether bmi is prepared for this or not remains to be seen but i think it is the best response that they could give to Go's arrival. I believe that Go would have easily won the "battle of EMA" before this announcement. Lets face it who is going to pay £300 to get to Palma when they can go for £40. I understand that the 2 737-300s are excess to requirements on the scheduled network at LHR so that is where they are coming from. I do think that it will take some of the wind out of Go's sails but like all the successful low costs they are aggressive and will not shirk to the challenge at this stage!
I hope to see both airlines do well at EMA and hope that they don't pursue a target of killing each other as it is good for our jobs ... sadly i think i have false hopes!
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