Out of the blue - that is the handful of flights to which I refer, London of course has always been a strong route long before Air Southwest and I have long wondered why no one flew to Cardiff ( someone did many years ago I believe)..
Credit to WOW for expanding as much as possible it but my point is this alone will never keep the airport afloat financially and few other routes spring to mind that may be viable.
I have spoken with CCC a couple of times and put forward suggestions that might create revenue and employment at Newquay but so far all I get is "That's a good idea" and then nothing happens!