So BMI are going to lose a lot of lucrative business pax on domestic routes. They are then going to fly the same sunshine routes that they always have done but they are going to drop their tickets to £25. Hmm. Not a business plan I would like to present to my bank manager.
Isn't this a bit like Jaguar responding to the new Fiesta by cobbling together their own hatchback replete with wood panelling, leather and a "Stately Hall" trim?
Perhaps they are just planning on a money fight with Go hoping to drive them off. I hope not. BMI really doesn't need to lose any more money at the moment and I don't suppose Go have any to start with.
Surely it would be better if BMI focussed on delivery an world class full fare product whilst Go concentrate on a world class low cost line?
What next? Go announce a fleet of Gulfstream V's for EMA with a Conran designed new executive check in and lounge, wall to wall lambswool carpeting with free flowing champagne dispensed by dozens of Swedish 6ft cabin crew...
This industry is changing more in the last couple of years than it has in the last couple of decades. Thats for sure.
PS