Doesn't really matter if it is a swear word of not - no one seems to monitor this site anyway - looking at the speed they reply to emails or complaints.
For a person who say's they have no gripe or axe to grind you seem to enjoy peddling un-substantiated rumours a lot.
Perhaps you might one day step back and just think for once what effect these may have on the good people who work night and day for Emerald.
But then again, using your own words you don't give a s**te!