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Old 17th Feb 2006, 15:53
  #309 (permalink)  
GGV
 
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Looking back over this thread I think there is a reasonably clear distinction between many of the posts (and posters) pre-broadcast and post-broadcast. Lots of distress before the event on Ryanair’s behalf, much of which had a tone entirely consistent with their masterful P.R. strategy (and it was indeed masterful). The pre-transmission crowd was often outraged and upset, to the extent of even making formal complaints about an un-transmitted programme! Then it turns out that the programme was disappointing for most aviation insiders, even if it contained some telling insights for those able and willing to look. Afterwards, the P.R. counter-attack took place “on cue” and any publicity that was generated was directed towards the promotion of “free seats” on Ryanair flights. Whatever else may be said about Ryanair, it must be acknowledged that its crisis management and product promotion is of a markedly high quality.

Memo to MOL: in the real world the facts come to bear in the end. If the underlying foundations are based on myth and painted with colourful coats of paint then they will still collapse in keeping with the degree of objective weakness. A wise CEO might wish to rely less on verbal and P.R. skills than on getting the middle management team and Post Holders functioning in accordance with both JAA requirements and the objective facts. It’s the latter that will get you in the end because they are like gravity and the sea, omni-present and unforgiving. If the underlying foundations are sound, then there is nothing to worry about. It's your choice, because you are in the “hot seat”; but it might be worth stopping to reflect awhile.
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