Interesting potential this one, they already own 15% of the company
16.4% actually, compared with Stelios' personal holding of 16.8%, with controlling shares held by his family interests and Stelmar shipping. The FL group strategy is indeed to merge Maersk, Sterling and other acquisitions into a larger Easyjet in anticipation of the inevitable collapse of SAS. They evidently take the view that Orange is the better brand. We shall see.
Problem is,
...Advertising...is a greedy swine and a little birdie told me he won't dump his load for less than a fiver per share! As it stands, though, with shares at 375ish pence and a market cap. of 1.56 billion quid, the shares trade at an eye watering P/E ratio of 35.94!
Just a whisker above junk grade investment as it is. Surely more than enough to deter even the most ardent northern suitor. Perhaps those in Reykjavik have been made friskier by the sight of SAS bought to its knees. Fun to watch from the safety of distance.
