Note the routes! Only Alicante and BCN are new. FAO, AGP, NCE, PMI are already operated by bmi from EMA and usually Fokker operated. High frequency, always were for summer season.
They are just moving their leisure routes to a low-cost divison.
Which makes me wonder regarding LHR leisure routes PMI, NCE and possibly DUB/BFS (low yield routes) will they go over to the low-cost side?
This new airline is in response to Go moving in at EMA, the bmi sacred airport.